BUSI 7104 - Introduction to Trademark Law for Creative Entrepreneurs
Course Description
This course is offered in partnership with OCAD University School of Continuing Studies
Building on the knowledge gained in Introduction to IP and IP Strategy for Creative Entrepreneurs, this course, developed in partnership with the Faculty of Law, University of Windsor, Gilbert’s LLP, and eCampus Ontario, explores trademark law. Students learn how to align their trademark strategy with branding strategy and how to protect trademarks in Canada. Topics include trademark basics and history, acquiring trademarks, commercializing trademarks and selling a brand, protecting trademarks including domain name disputes, and special topics and emerging trends in trademark law such as Artificial Intelligence (AI). The course empowers creative professionals with an understanding of their legal rights, so they may advocate for themselves and engage in informed discussions with legal professionals.
Learning outcomes
Upon successful completion of this course, students will learn:
-
The basic legal principles, history, and policy rationale for trademarks,
-
The administrative process for obtaining a registered trademark, including trademark searches, selection and classification of goods and services, and the Canadian trademark prosecution process,
-
To recognize the inherent value of trademarks, and the ability to generate goodwill, reputation and business by implementing a sound trademark strategy,
-
The best practices to protect trademarks,
-
The differences between registered and unregistered trademarks, as well as the different forms of trademarks.
Upon successful completion of this course learners will receive a Certificate of Completion. This course requires a series of assignments and learners will be assigned a grade of "complete or incomplete".
Applies Towards the Following Certificates
Notes
Required Software/Supplies
Regular access to a computer with a high-speed broadband internet connection is required.
Course Delivery Model
This course is delivered in an asynchronous online format through a series of tutorials and related assignments which students may complete at their own pace on OCAD’s Learning Management System, Canvas. Each assignment has its own deadline and extensions are not granted. The instructor is available throughout the course for questions and discussions.
Account Set Up Information and Accessing Your Course
Step 1: Activate your UWinID for access to your UWindsor Continuing Education Registration System records.
Step 2: Three days before class, check your email for another registration confirmation email from OCAD U. This will include your OCAD U user account information, which will grant you access to Canvas, the OCAD Online Classroom and the OCAD Continuing Studies Student Portal.
Step 3: On the first day the course is open, please log in at https://canvascloud.ocadu.ca with your OCAD U log in credentials to access your materials. You can reset your password here: https://login.ocadu.ca/forgot. If you need further help, please contact us at continuingstudies@ocadu.ca.
Account Information: Other Important Notes
Please note you will have an OCAD U username and password for OCAD U systems and a different UWindsor Continuing Education username and password for UWindsor systems. Please save in your notes.
Please note that courses may fill up early or be cancelled due to low enrollment. Students are encouraged to register early, at least ten (10) days prior to the start date of the course.