ECOM 7203 - Website Tools for Online Sales

Course Description

Website Tools for Online Sales introduces the topic of web management. It focusses on a number of key topics that will provide you with the skills necessary to design and manage an eCommerce website. This is a non-credit course that is delivered through six consecutive three-hour sessions, Each session will include a mix of lectures, real-world case studies and hands-on learning activities.

Learners will:

• Discover the various channels available for online sales
• Develop a high-level understanding of an e-commerce website infrastructure
• Understand UX Design principles and impact on customer journeys
• Evaluate and investigate available web-development platforms like Shopify, Wix, WordPress, etc.
• Experience building a website using a development platform
• Gather best practices for optimizing website performance and efficacy
• Learn to edit and debug using basic HTML5, CSS3 and JavaScript programming
• Review supporting technologies, third party plug-ins, and e-commerce automations (IoT, chat bots, virtual assistants)

This course applies towards the following certificates:

E-Commerce Certificate 

In order to successfully complete the class, learners should actively participate in class and work together to complete weekly assignments – building towards the final assignment which will comprise of a basic E-Commerce website.

Notes

This course is offered through Blackboard Collaborate. Learners will require access to a computer with high-speed internet access.

Blackboard Requirements

All course details can be accessed through Blackboard. A link will be provided through email and you will have access the first day of class.

Please activate your UWinID. Your UWinID and password are needed to access Blackboard. If you have any issues, please contact continue@uwindsor.ca.

Blackboard.uwindsor.ca works best with Google Chrome. You can also use Firefox or Safari. It is suggested that you avoid using Internet Explorer. There is a “Navigating Your Online Course” module and technical tutorials that you can review for a brief orientation to Blackboard once you log in. Feel free to review the full Blackboard preferred system requirements.