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Course Description

In today’s increasingly digital world, business owners must compete for customers on a variety of online channels. A well-executed digital marketing strategy and e-commerce presence has become a key differentiator in attracting/retaining customers and driving sales.

Designed for business owners who want to establish or improve their digital presence and professionals who wish to become more well-versed in digital marketing, the Digital Marketing and E-Commerce non-credit course is delivered through six consecutive three-hour sessions, each one focusing on key topics that will provide you with the skills necessary to build and operate your digital marketing efforts. Each session will include lectures, real-world case studies and hands-on learning activities.

This course applies towards the following certificates:

miniMBA with E-Commerce

Certificate in E-Commerce

Learner Outcomes

Learners will:

  • Formulate a sales-driving plan with digital marketing and e-commerce strategies
  • Understand how to use the main digital marketing channels and the key marketing technology tools required for each:
    • Content marketing
    • E-mail marketing (including compliance with Canadian Anti-spam legislation)
    • Display and Video marketing
    • Search Engine Marketing & Search Engine Optimization
    • Social Media marketing
  • Understand e-Commerce set-up, transaction management and operations
  • Prepare reports and interpret basic marketing data through web analytics

In order to successfully complete the class learners will actively participate in class, complete weekly assignments and a final assignment which will comprise of a digital marketing strategy.

Notes

This course is offered through Blackboard Collaborate. Learners will require access to a computer with high-speed internet access.

Blackboard Requirements

All course details can be accessed through Blackboard. A link will be provided through email and you will have access the first day of class.

Please activate your UWinID. Your UWinID and password are needed to access Blackboard. If you have any issues, please contact continue@uwindsor.ca.

Blackboard.uwindsor.ca works best with Google Chrome. You can also use Firefox or Safari. It is suggested that you avoid using Internet Explorer. There is a “Navigating Your Online Course” module and technical tutorials that you can review for a brief orientation to Blackboard once you log in. Feel free to review the full Blackboard preferred system requirements.

Prerequisites

Minimum admission requirements include:

  • Basic computer skills or course completion in fundamental computer applications such as Word
  • Experience working with word processing, email and web browsing
  • Working knowledge of Microsoft EXCEL
  • Knowledge in statistics and mathematical literacy equivalent to grade 12
  • English language proficiency
  • Some post-secondary education

 

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